Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive in-uncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.
A book by Jim Collins the author of the famous good to great this book is a slight change on the previous offerings in that he has chosen to reflect on companies that have thrived in very uncertain environments and show how they prospered.
As an author that is highly respected by business greats this mans insights should not be overlooked and the offering here is as brilliant as his previous books.